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Collaboration and Community


Ever wonder what makes a successful design collaboration? Join MADE MOBB co-owner Vu Radley and members of the UMKC design team (Sarah Dresslaer, Mike Duah, Alia Herrman, and Sarah Richardson) in a panel discussion about how design collaborations help strengthen community and elevate all brands involved, particularly Roos Mobb, a community collaboration between a Kansas City streetwear brand and Kansas City’s top university.

Through discussions, a behind-the-scenes video and Q&A, discover how they combined their creative skills and expertise to design a collection of limited-edition merchandise, as well as marketed and hosted a launch party so successful that it became the top-selling pop-up event in MADE MOBB’s history. 

04.26.24 | 11:30am-1:00pm
  • 11:30am | Registration
  • 12:00pm | Presentation
  • Lunch Provided
$18 + fees in advance | $25 at door
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Sarah Dresslaer

Creative Services Operations Manager, UMKC Strategic Marketing and Communications

Sarah Dresslaer is the operations manager for creative services for the University of Missouri-Kansas City. She also manages the university’s branding account and supervises the visual media team. Sarah started at UMKC in 2019 as a graphic designer and continues to provide her expertise and experience surrounding important projects such as commencement, the UMKC Foundation and several leadership initiatives. In her time at UMKC, she has implemented several new guidelines and programs, including collaborating with a local vendor to create an internal promotional items store for the university.

Mike Duah

Graphic Designer, UMKC Strategic Marketing and Communications

Mike Duah is a multi-disciplinary designer for the University of Missouri-Kansas City. A thoughtful creative thinker with a passion for human-centered design, his work ranges from hand-lettering and digital illustrations to environmental graphics and brand identity systems. He graduated in 2012 with an A.A.S. in graphic design from Johnson County Community College and has a B.S. in journalism, strategic communication emphasis, from the University of Kansas.

Alia Herrman

Creative and Digital Services Director, UMKC Strategic Marketing and Communications

Choosing just one creative outlet has never been easy for Alia, but design thinking is the thread that ties all her pursuits together, both personal and professional. Her day job is directing a team of creatives at the University of Missouri-Kansas City, but her passions include problem-solving, innovating new concepts and helping her team members reach their potential. Trained in graphic design at the University of Kansas, Alia went on to learn web UI/UX design, front-end web development and grew a single web position into a team of eight. Now she oversees a team of 20+ and is always learning. She also performs flute and sings, dabbles in various art mediums (mostly for fun) and is even designing a board game.

Vu Radley

Co-Owner and Creative Director, MADE MOBB

Vu Radley is co-owner and creative director of MADE MOBB. Established in 2013, MADE MOBB is a clothing brand based in Kansas City, Missouri. Influenced by the place they call home, MADE MOBB continues to build onto the ever-growing streetwear scene in Kansas City with curated apparel drops and collaborations.

MADE MOBB has gained recognition throughout its decade in business by partnering with local businesses, hosting community events, and establishing a hub of support and knowledge for young, local creatives. MADE MOBB’s notable collaborations include The Kansas City Chiefs, United Way, UMKC, The KC Current, QuikTrip, Gates BBQ, Shake Shack, The KC Zoo and the KC Streetcar.

Sarah Richardson

Graphic Designer, UMKC Strategic Marketing and Communications

Sarah Richardson is a graphic designer for the University of Missouri-Kansas City with a background in illustration, branding, art direction and social media content creation. She has been with the Strategic Marketing and Communications department for over six years and has collaborated on projects that include student storytelling, admissions, recruitment and the production of the university’s annual alumni magazine. Her passions as a designer involve connecting and collaborating with others through creative problem-solving and visual storytelling.