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Design for Good

The synergy of design and wellness

Chris Goode, a Kansas City-based entrepreneur and community leader, stands as a beacon for community wellness and advancement. His unwavering commitment revolves around using healthy habits to enrich the minds and lifestyles of the Kansas City community. At the heart of his mission lies Ruby Jean's Juicery, a restaurant, juicery, and wellness hub nestled on 31st and Troost, where community engagement and well-being converge. Here, design serves as a powerful catalyst for positive change. Architectural ingenuity intertwines seamlessly with vibrant murals and captivating paintings crafted by local artists, including the talents of Muralists Sike Style and Lance Flores.

Join us for a captivating panel discussion featuring Chris Goode, Lance Flores, and Phil "Sike Style" Shafer, that delves into the essential crossroads of design and wellness, with a specific emphasis on uplifting underserved communities. In today's dynamic world, the significance of nurturing environments conducive to well-being is increasingly recognized. Yet, numerous communities, particularly those marginalized and underserved, confront formidable obstacles in accessing such spaces.

Our distinguished panel of experts will convene to explore the SYNERGY of design and wellness and address the distinct needs of underserved communities, amplifying their physical, mental, and emotional health.

04.26.24 | 8:30-10:00am
  • 8:30am | Registration
  • 9:00am | Presentation
  • Juice Provided
$12 + fees in advance | $15 at door
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Lance Flores

Lance Flores: Artist/Designer/Muralist — BFA in Graphic Design, Kansas City Art Institute — 10+ years experience — Currently Communications Director, Kingdom City Church. Notable clients: Nike, Google Fiber, Budweiser, KC Royals, WeWork, Ruby Jeans Juicery, Crossroads Hotel, Chicken N Pickle & more. Love Jesus. Love people (when my introvert battery is charged). Chicken tenders are probably my favorite food. Efficiency advocate. Born in Germany. Go creativity. Recent tennis star. Don't forget to do good. 

Chris Goode

Chris Goode is the founder of Ruby Jean’s Juicery based in Kansas City, Missouri. Chris is a passionate entrepreneur who started his company in 2015 to honor the untimely death of his Grandmother Ruby Jean, who fought a short lived battle with Type 2 diabetes. He adamantly believes had his grandmother had the knowledge of juicing and a healthy lifestyle that she’d still be alive today. Chris has made it his life’s work to educate underrepresented communities and integrate the juicing culture in his hometown by locating the flagship Ruby Jean’s in a food desert he grew up near at 30th & Troost. 

Chris served as a member of the Kansas City Parks and Recreation board of commissioners and was responsible for leading the charge to rename the J.C. Nichols Boulevard on the Country Club Plaza. The campaign succeeded in removing Nichols’ name from both the street and the fountain on the Plaza. His current initiative is the renaming of Troost Avenue to Truth Avenue. The street is currently named for Dr. Benoist Troost, a slave owner who owned six people. He also launched a partnership with Kansas City Public Schools to provide fresh juice to 3 schools in a first of its kind pilot program nationally. Chris stands as the first person to ever attend Operation Breakthrough and now serve on their board of directors. Ultimately, Chris has taken the platform of Ruby Jean’s over its first eight years of business and leveraged it to generate tangible change and health awareness consistently throughout the Kansas City community and beyond.

Phil "Sike Style" Shafer

Phil Shafer, aka Sike Style, channels his creative energy in many ways. For over 20 years, he has run his successful art business; Sike Style Industries. After graduating from the Kansas City Art Institute in photography, his creative practice now includes fine art paintings, 2D design and print graphics. His love of street art and graffiti has led him to community and corporate projects as a muralist. In 2017, Shafer was awarded the KC Urban Hero Award, showcasing his desire to transform bland or vandalized surfaces with colorful, positive and uplifting imagery that inspire and create dialogue. When working with clients, Shafer is able to blend his style with brand standards to create welcome and vibrant artwork for offices, living spaces and schools alike. Some of his recent projects include brand activations with Oakley, the Kansas City Chiefs, teh Kansas City Royals, a One Percent for Art mural at the KC Urban Youth Academy, and large-scale public murals.