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Doing What We Say and What We Do

A branding agency's journey to rebrand itself

Branding goes beyond aesthetics. Influencing perceptions, fostering recognition, and creating a lasting emotional connection. Setting a company apart can be defined as a primary goal, but a great brand is so much more. So, what does it say about a branding agency that isn't practicing what they preach? During this event, Reactor Design will discuss why they chose to rebrand themselves and the steps it took to get there, along with a general discussion about the pivotal role branding plays in shaping the destiny of a business. 


Doing What We Say and What We Do:  A Branding Agency's Journey to Rebrand Itself is a special event organized and presented by Reactor Design for KC Design Week!

We have selected each Partner Event to deliver something new, something cutting-edge, something unforgettable, and something delightful to add to our schedule. KC Design Week appreciates Reactor Design for their enthusiastic participation!

This event is presented FREE of charge, but advance registration is REQUIRED.

04.25.24 | 8:30-10:00am
  • 8:30am | Registration
  • 9:00am | Presentation
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Clifton Alexander

Founder and CEO

Clifton is our design studio’s leader, advocate and brand champion. He has guided us to hundreds of design awards, has been featured on national television and countless publications, and speaks to groups large and small about his most passionate topics related to building and growing brands. He has built a team and process that allows our company to work in partnership with our clients to produce the most effective brands through strategy, creativity, and efficiency.

Sydney Deitz

Lead Designer

Sydney leads our design team, understanding our clients to their core, while advocating for deeper strategy and more intentional brands. She has a BFA in Design, graduating from KU with Highest Distinction. Between her time at KU and Reactor, she has fallen in love with the intricacies of what it takes to be a top-tier designer and brand strategy thought leader. She is a consummate learner and continues to strive for excellence
on a daily basis.

Lilly Swanson


Lilly is our designer extraordinaire and personifies the spirit of Reactor and our never settle mentality. From a young age, she fell in love with branding and design, being able to create visual solutions and stories, and loves to immerse herself in the finite details as well as the overarching strategy.